Oniverse, Formerly Calzedonia, Announces Impressive Growth in 2025
The fashion world is abuzz with the news of Oniverse's remarkable financial performance in 2025. Formerly known as Gruppo Calzedonia, this Italian powerhouse reported a 4.8% revenue growth, reaching a staggering €3.7 billion. This is a significant leap from the €3.5 billion recorded in December 2024, marking a new era for the company.
But what's behind this success? Oniverse, a name that symbolizes the company's evolution, has expanded far beyond its innerwear and hosiery roots. The group now encompasses a diverse portfolio, including luxury fashion, bridal wear, food, and wine, under the leadership of Sandro Veronesi.
A Fashion Empire's Evolution:
Oniverse's portfolio is a testament to its strategic diversification. It includes renowned brands such as Calzedonia, Intimissimi, and Tezenis for hosiery and beachwear, as well as the luxury label Antonio Marras. The group also ventured into bridal wear with Atelier Emé and the food and wine sector with Signorvino restaurants and Oniwines.
Celebrity Endorsements and Strategic Rebranding:
Intimissimi, a star brand within the group, has captured the attention of celebrities like Bella Hadid, Kendall Jenner, and Hailey Bieber, who have been spotted wearing their cashmere boatneck tops. Jennifer Lopez and Emily Ratajkowski have also been brand ambassadors, further elevating Intimissimi's profile. The rebranding of Intimissimi Uomo to Iuman showcases the group's commitment to staying relevant and appealing to diverse audiences.
Global Expansion and Strategic Investments:
Oniverse's growth is not limited to Italy. The group has expanded its retail presence to 59 countries, with significant investments in Mexico, the U.S., and Turkey. The opening of the Antonio Marras flagship store in New York's SoHo in July 2024 is a testament to their international expansion strategy. This store, located in a historic building, offers a unique shopping experience, reflecting the brand's sophistication.
Controversy or Genius?
Oniverse's transformation from a hosiery specialist to a diversified luxury group has been a bold move. Some industry experts argue that such rapid expansion and diversification might dilute the brand's identity. But is this a fair assessment? Oniverse has carefully curated its portfolio, ensuring each brand retains its unique character while benefiting from the group's financial strength and strategic vision.
What do you think? Is Oniverse's strategy a recipe for long-term success, or could it lead to brand identity challenges? Share your thoughts in the comments and join the conversation on this fascinating fashion industry evolution.
